Coupon
HBR's 10 Must Reads on Strategic Marketing (with Featured Article "Marketing Myopia," by Theodore Levitt)
by Harvard Business Review


Overview -

Stop pushing products--and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.  Read more...


 
Paperback
  • $24.95

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 30 copies from $4.93
 
 
 

More About HBR's 10 Must Reads on Strategic Marketing (with Featured Article "Marketing Myopia," by Theodore Levitt) by Harvard Business Review
 
 
 
Overview

Stop pushing products--and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're really in
  • Create products that perform the jobs people need to get done
  • Get a bird's-eye view of your brand's strengths and weaknesses
  • Tap a market that's larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing


 
Details
  • ISBN-13: 9781422189887
  • ISBN-10: 1422189880
  • Publisher: Harvard Business School Press
  • Publish Date: April 2013
  • Page Count: 224
  • Dimensions: 8.1 x 5.4 x 0.8 inches
  • Shipping Weight: 0.55 pounds

Series: HBR's 10 Must Reads

Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Leadership
Books > Business & Economics > Decision Making & Problem Solving

 
BAM Customer Reviews