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Hands-On Social Marketing : A Step-By-Step Guide to Designing Change for Good
by Nedra Kline Weinreich


Overview - Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow.  Read more...

 
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More About Hands-On Social Marketing by Nedra Kline Weinreich
 
 
 
Overview
Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications.

 
Details
  • ISBN-13: 9781412953696
  • ISBN-10: 1412953693
  • Publisher: Sage Publications (CA)
  • Publish Date: October 2010
  • Page Count: 309


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Books > Business & Economics > Marketing - General

 
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