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Hands-On Social Marketing : A Step-By-Step Guide to Designing Change for Good
by Nedra Kline Weinreich


Overview - Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow.  Read more...

 
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More About Hands-On Social Marketing by Nedra Kline Weinreich
 
 
 
Overview
Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781412953696
  • ISBN-10: 1412953693
  • Publisher: Sage Publications, Inc
  • Publish Date: October 2010
  • Page Count: 309
  • Dimensions: 10.92 x 8.47 x 0.66 inches
  • Shipping Weight: 1.67 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
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