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Hello, My Name Is Awesome : How to Create Brand Names That Stick
by Alexandra Watkins


Overview - Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names.  Read more...

 
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More About Hello, My Name Is Awesome by Alexandra Watkins
 
 
 
Overview
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples--the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

 
Details
  • ISBN-13: 9781626561861
  • ISBN-10: 1626561869
  • Publisher: Berrett-Koehler Publishers
  • Publish Date: September 2014
  • Page Count: 98
  • Dimensions: 8.75 x 5.53 x 0.32 inches
  • Shipping Weight: 0.34 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > New Business Enterprises

 
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