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High-Profit Selling : Win the Sale Without Compromising on Price
by Mark Hunter

Overview - In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins--short-term strategies that are destructive to the long-term sustainability of their business.  Read more...

 
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More About High-Profit Selling by Mark Hunter
 
 
 
Overview
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins--short-term strategies that are destructive to the long-term sustainability of their business. "High-Profit Selling" helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher price...and that success comes only to those focused on "profitable sales." This eye-opening book shows readers how to: Avoid negotiating - Actively listen to customers - Match the benefits of their product or service with the customer's needs and pains - Confidently communicate value - Successfully execute a price increase with existing customers - Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.

 
Details
  • ISBN-13: 9780814420096
  • ISBN-10: 0814420095
  • Publisher: AMACOM/American Management Association
  • Publish Date: February 2012
  • Page Count: 274
  • Reading Level: Ages 18-NA


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Books > Business & Economics > Sales & Selling - General

 
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