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High-Profit Selling : Win the Sale Without Compromising on Price
by Mark Hunter


Overview -

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins and short-term strategies that are destructive to the long-term sustainability of their business.  Read more...


 
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Language: English

 
 
 
 

More About High-Profit Selling by Mark Hunter
 
 
 
Overview

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins and short-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher price and that success comes only to those focused on Ă´profitable sales.

This eye-opening book shows readers how to:

  • Avoid negotiating
  • Actively listen to customers
  • Match the benefits of their product or service with the customer's needs and pains
  • Confidently communicate value
  • Successfully execute a price increase with existing customers
  • Ensure prospects are serious and not shopping for price

    Too many sales people believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.


    This item is Non-Returnable.

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    Details
    • ISBN: 9780814420102
    • Publisher: AMACOM
    • Date: Feb 2012
     
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