Coupon
Hooked : How Leaders Connect, Engage and Inspire with Storytelling
by Gabrielle Dolan and Yamini Naidu


Overview -

How to use storytelling to move people to action

In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.  Read more...


 
eBook

Retail Price: $17.99
$15.45

(Save 14%)

Download

Language: English

This item is only available to U.S. and Canada billing addresses.

 
 
In Stock Online.

FREE Shipping for Club Members
Not a member? Join Today!

 
 
 
 

More About Hooked by Gabrielle Dolan; Yamini Naidu
 
 
 
Overview

How to use storytelling to move people to action

In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.

Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.

For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.


This item is Non-Returnable.

 
Details
  • ISBN: 9781118637654
  • Publisher: Wiley
  • Imprint: Wrightbooks
  • Date: July 2013
 
Customer Reviews