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How to Change Minds : The Art of Influence Without Manipulation
by Rob Jolles


Overview - Persuade, Don't Push
Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well.
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More About How to Change Minds by Rob Jolles
 
 
 
Overview
Persuade, Don't Push
Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice--illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories--will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.
"How to Change Minds coaches readers on the fine point of ethical persuasion. If you want to change minds the right way, reading this book is the right thing to do."
--Ken Blanchard, coauthor of "The One Minute Manager "and" Trust Works "
"Equally adaptable to business and personal life, How to Change Minds offers a unique perspective on effecting positive change in personal and business relationships. Learn while being entertained by Rob's personality-infused writing style."
--Tom Ziglar, President, Ziglar Inc., and proud son of Zig Ziglar
"Rob's insights on influence and persuasion are fascinating and presented in a powerful and entertaining way. This book is, perhaps, the 21st century's version of "How to Win Friends and Influence People.""
--Dr. Eli Jones, Dean, Marketing Professor, Sam M. Walton Endowed Chair in Leadership, University of Arkansas

 
Details
  • ISBN-13: 9781609948290
  • ISBN-10: 1609948297
  • Publisher: Berrett-Koehler Publishers
  • Publish Date: June 2013
  • Page Count: 216
  • Dimensions: 8.5 x 5.6 x 0.8 inches
  • Shipping Weight: 0.6 pounds


Related Categories

Books > Business & Economics > Motivational
Books > Business & Economics > Business Communication - General
Books > Social Science > Sociology - General

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2013-07-08
  • Reviewer: Staff

Pub date: June 2013 Corporate trainer Jolles gets straight to the point: when you change minds, you change lives. It's a simple concept, and Jolles wrote this book to help people understand how to "push" toward change, an act that represents influence without the "pitch" because it involves listening. By polling 50,000 people over 25 years about how decisions are made, Jolles has identified the steps in a decision cycle and is eager to show readers how to work it. He is patient and clear, and he liberally employs personal and professional examples as well as case studies to make his points. Jolles strives to intrigue and encourages readers to be mindful of "The most important question never asked" or "the first four words" to use when starting a conversation. He takes readers through a hypothetical conversation, suggesting questions to ask along the way that will enable individuals to influence compassionately rather than aggressively. Simple graphics reinforce messages and Jolles includes lists of words that work and those that don't. Reading this book won't transform anyone into a major league influencer overnight, but studying and practicing Jolles's suggestions will certainly help. (June)

 
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