Coupon
How to Get People to Do Stuff : Master the Art and Science of Persuasion and Motivation
by Susan Weinschenk


Overview -

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff.  Read more...


 
eBook

Retail Price: $23.99
$15.74

(Save 34%)

Download

Language: English

This item is only available to U.S. and Canada billing addresses.

 
 
In Stock Online.

FREE Shipping for Club Members
Not a member? Join Today!

 
 
 
 

More About How to Get People to Do Stuff by Susan Weinschenk
 
 
 
Overview

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.

In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn:



This item is Non-Returnable.

 
Details
  • ISBN: 9780133122350
  • Publisher: Pearson Education
  • Imprint: New Riders
  • Date: Mar 2013
 
Customer Reviews