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Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.
- ISBN-13: 9781455582341
- ISBN-10: 1455582344
- Publisher: Grand Central Publishing
- Publish Date: September 2014
- Page Count: 304
- Dimensions: 9.1 x 6 x 1.2 inches
- Shipping Weight: 1.1 pounds
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2014-09-01
- Reviewer: Staff
Turn off your phone, lock the door, and settle down for an entertaining and educational book about Google, the company everyone wonders about, written by insiders Schmidt, Google executive chairman; and Rosenberg, former Google employee and now consultant to co-founder Larry Page. From page one, the stories, whether about the early days at Google or the company's unusual, occasionally outrageous, but brilliant business practices, are irresistible. Readers will learn how to manage "smart creatives," develop a "culture of Yes," and craft a meaningful mission statement. This enthusiastic manifesto encourages readers – and leaders - to "habitually overcommunicate" and "set (almost) unattainable goals." Still, it might be interesting to learn how the rest of the company feels about the "20 percent time" program for individual projects that applies to engineers but apparently not to anyone else. There might be more underneath the rock than we're allowed to see. The inevitable comparison to Apple leaves Google positioned–of course–as taking the high road. The book's clearly propaganda, but that can be easily forgiven in the course of such an energized and exciting primer on creating a company and workforce prepared to meet an "inspiring" future. (Sept.)