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How He-Man Mastered the Universe : Toy to Television to the Big Screen
by Brian C. Baer


Overview - Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film.  Read more...

 
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More About How He-Man Mastered the Universe by Brian C. Baer
 
 
 
Overview
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.

 
Details
  • ISBN-13: 9781476665900
  • ISBN-10: 1476665907
  • Publisher: McFarland & Company
  • Publish Date: March 2017
  • Page Count: 228
  • Dimensions: 9 x 6 x 0.7 inches
  • Shipping Weight: 0.7 pounds


Related Categories

Books > Social Science > Popular Culture - General
Books > Performing Arts > Television - History & Criticism
Books > Performing Arts > Film - History & Criticism

 
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