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How to Market Books
by Alison Baverstock


Overview -

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association

Over four editions, Alison Baverstock s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.  Read more...


 
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More About How to Market Books by Alison Baverstock
 
 
 
Overview

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association

Over four editions, Alison Baverstock s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.

With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.

The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:

  • a number of new case studies
  • detailed coverage of individual market segments
  • checklists and summaries of key points
  • several new chapters
  • a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
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Details
  • ISBN-13: 9780415727587
  • ISBN-10: 0415727588
  • Publisher: Routledge
  • Publish Date: February 2015
  • Page Count: 494
  • Dimensions: 9 x 6.1 x 1.2 inches
  • Shipping Weight: 1.55 pounds


Related Categories

Books > Business & Economics > Commerce
Books > Social Science > Media Studies
Books > Language Arts & Disciplines > Publishing

 
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