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How to Persuade People Who Don't Want to Be Persuaded : Get What You Want--Every Time!
by Joel Bauer and Mark Levy


Overview - The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen
In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind -The Fright Challenge, - -The Transformation Mechanism, - and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking.
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More About How to Persuade People Who Don't Want to Be Persuaded by Joel Bauer; Mark Levy
 
 
 
Overview
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen
In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind -The Fright Challenge, - -The Transformation Mechanism, - and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.
Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as -undoubtedly the chairman of the board- of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

 
Details
  • ISBN-13: 9780471647973
  • ISBN-10: 0471647977
  • Publisher: John Wiley & Sons
  • Publish Date: June 2004
  • Page Count: 241


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