Holiday Savings at BAM!
 
(0)
 
How Pleasure Works : The New Science of Why We Like What We Like
by Paul Bloom

Overview - The thought of sex with a virgin is intensely arousing for many men. The average American spends more than four hours a day watching television. Abstract art can sell for millions of dollars. People slow their cars to look at gory accidents, and go to movies that make them cry.  Read more...

 
Hardcover
  • Retail Price: $26.95
  • $16.16
    (Save 40%)

Add to Cart + Add to Wishlist

In Stock. Place Order by Noon EST December 23rd and Choose Next Day Shipping for Christmas Delivery.

FREE Shipping for Club Members
Not a member? Join Today!
 
 
New & Used Marketplace 35 copies from $2.99
 
 
 
 

More About How Pleasure Works by Paul Bloom
 
 
 
Overview
The thought of sex with a virgin is intensely arousing for many men. The average American spends more than four hours a day watching television. Abstract art can sell for millions of dollars. People slow their cars to look at gory accidents, and go to movies that make them cry. Pleasure is anything but straightforward. Our desires, attractions, and tastes take us beyond the symmetry of a beautiful face, the sugar and fat in food, or the prettiness of a painting. In How Pleasure Works, Yale University psychologist Paul Bloom draws on groundbreaking research to unveil the deeper workings of why we desire what we desire. Refuting the longstanding explanation of pleasure as a simple sensory response, Bloom shows us that pleasure is grounded in our beliefs about the deeper nature or essence of a given thing. This is why we want the real Rolex and not the knockoff, the real Picasso and not the fake, the twin we have fallen in love with and not her identical sister. In this fascinating and witty account, Bloom draws on child development, philosophy, neuroscience, and behavioral economics in order to address pleasures noble and seamy, highbrow and lowbrow. Along the way, he gives us unprecedented insights into a realm of human psychology that until now has only been partially understood.

 
Details
  • ISBN-13: 9780393066326
  • ISBN-10: 0393066320
  • Publisher: W. W. Norton & Company
  • Publish Date: June 2010
  • Page Count: 280


Related Categories

Books > Psychology > Cognitive Psychology & Cognition
Books > Psychology > Emotions

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2010-08-02
  • Reviewer: Staff

Bloom (Descartes’ Baby), a psychology professor at Yale, explores pleasure from evolutionary and social perspectives, distancing himself from the subject’s common association with the senses. By examining studies and anecdotes of pleasure-inducing activities like eating, art, sex, and shopping, Bloom posits that pleasure takes us closer to the essence of a thing, be it animal, vegetable, or mineral. He argues that humans seem to be hard-wired to give, as well as receive, pleasure. A study using mislabeled, cheap bottles of wine, wherein “Forty experts said the wine with the fancy label was worth drinking, while only twelve said this of the cheap label,” demonstrates the complicated sociological components behind what we find pleasurable. Bloom even briefly examines positive reactions to very hot food and other “controlled doses of pain.” And a study where rhesus monkeys chose pictures of female hindquarters and high-status monkeys over fruit juice allows the author to surmise that “Two major vices--pornography and celebrity worship--are not exclusively human.” (June)

 
BAM Customer Reviews

DISCUSSION