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How We Decide
by Jonah Lehrer

Overview - Lehrer shows how people are taking advantage of the latest advances in neuroscience to make better television shows, win more football games, improve military intelligence and discover how and why people make the decisions they do.  Read more...

 
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Overview

Lehrer shows how people are taking advantage of the latest advances in neuroscience to make better television shows, win more football games, improve military intelligence and discover how and why people make the decisions they do.

 
Details
  • ISBN-13: 0547247990
  • ISBN-10: 0547247990
  • Publisher: Mariner Books
  • Publish Date: January 2010
  • Page Count: 302

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