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How the World Sees You : Discover Your Highest Value Through the Science of Fascination
by Sally Hogshead


Overview -

You already know how you see the world.But do you know how the world sees you?How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?

Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression.  Read more...


 
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Overview

You already know how you see the world.But do you know how the world sees you?How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?

Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you--at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.

This book includes a private code to unlock one free Fascination Advantage(R) online assessment. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including Your top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest value

To become more successful, you do not have to change who you are--you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.


 
Details
  • ISBN-13: 9780062230690
  • ISBN-10: 0062230697
  • Publisher: HarperBusiness
  • Publish Date: July 2014
  • Page Count: 428
  • Dimensions: 9.26 x 7.31 x 1.47 inches
  • Shipping Weight: 1.57 pounds


Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Skills
Books > Psychology > Personality

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2014-08-04
  • Reviewer: Staff

Communications expert Sally Hogshead applies the principles of "fascination" introduced in her earlier Fascinate: Your 7 Triggers to Persuasion and Captivation to the art of personal branding in this engaging, lively work. Hogshead asserts that her book "will not change who you are," but rather "will help you become more of who you are." She delivers a strong message that, in today's marketplace, it doesn't matter how smart or clever you are if no one is paying attention: "If you fail to fascinate your audience, your message withers." Using a system of personality archetypes ("The Seven Fascination Advantages"), Hogshead promises to help the reader identify his or her core differentiators through an online assessment (a promo code for which is included with the book). While this system may initially seem unscientific and questionable, the archetypes prove surprisingly practical and on-target. Organized in logical chapters with convenient subheads and call-out summary boxes, this hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market. (July)

 
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