Coupon
Indispensable : How to Become the Company That Your Customers Can't Live Without
by Joe Calloway


Overview - A five-step strategy for turning a commodity into a necessity

When products and services become interchangeable, price becomesthe ultimate determinant for consumers. Indispensable showsbusinesses how to break out of that cycle by using The FiveDrivers-a strategy that takes companies to the next level ofperformance.
  Read more...

 
Hardcover
  • Retail Price: $36.00
  • $32.04
    (Save 11%)
Add to Cart
+ Add to Wishlist
In Stock.

This item is Non-Returnable.
FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 53 copies from $2.99
 
 
 

More About Indispensable by Joe Calloway
 
 
 
Overview
A five-step strategy for turning a commodity into a necessity

When products and services become interchangeable, price becomesthe ultimate determinant for consumers. Indispensable showsbusinesses how to break out of that cycle by using The FiveDrivers-a strategy that takes companies to the next level ofperformance. Renowned business consultant Joe Calloway looks at howreal companies have made their product or service "missioncritical," and satisfied customers in the process.

Indispensable goes straight to the heart of the issue and revealshow successful companies-of any size, in virtually anymanufacturing, selling, or service endeavor-achieve marketleadership through The Five Drivers of fierce customer loyalty.Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia andkeep moving forward
* Develop habitual dependability: make consistency of performance adefining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customerexperiences
* Engage, Enchant, Enthrall: make magic in the marketplace

With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable isjust what today's forward-thinking businesses need.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9780471703082
  • ISBN-10: 0471703087
  • Publisher: Wiley
  • Publish Date: April 2005
  • Page Count: 240
  • Dimensions: 9.1 x 5.9 x 0.9 inches
  • Shipping Weight: 1.05 pounds


Related Categories

Books > Business & Economics > Customer Relations
Books > Business & Economics > Sales & Selling - General
Books > Business & Economics > Advertising & Promotion

 
BAM Customer Reviews