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The Inner Lives of Markets : How People Shape Them--And They Shape Us
by Ray Fisman and Tim Sullivan


Overview - America's economic revolution isn't just driven by technology. It's about markets.

The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress.  Read more...


 
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More About The Inner Lives of Markets by Ray Fisman; Tim Sullivan
 
 
 
Overview
America's economic revolution isn't just driven by technology. It's about markets.

The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the economy work better--all thanks to technology.
At least that's how the story of the modern economy is usually told. But in this lucid, wry book, Ray Fisman and Tim Sullivan show that the revolution is bigger than tech: it is really a story about the transformation of markets. From the auction theories that power Google's ad sales algorithms to the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists.
And we're all participants in this revolution. Every time you book a room on Airbnb, hire a car on Lyft, or click on an ad, you too are reshaping our social institutions and our lives.

The Inner Lives of Markets is necessary reading for the modern world: it reveals the blueprint for how we work, live, and shop, and offers wisdom for how to do it better.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781610394925
  • ISBN-10: 1610394925
  • Publisher: PublicAffairs
  • Publish Date: June 2016
  • Page Count: 224
  • Dimensions: 9.56 x 6.5 x 0.81 inches
  • Shipping Weight: 0.95 pounds


Related Categories

Books > Business & Economics > Commerce
Books > Business & Economics > Economics - General
Books > Business & Economics > Purchasing & Buying

 
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