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The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen and Don Leslie


Overview -

Great companies can fail not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations "disruptive technologies" that create the products and opportunities of the future.  Read more...


 
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More About The Innovator's Dilemma by Clayton M. Christensen; Don Leslie
 
 
 
Overview

Great companies can fail not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations "disruptive technologies" that create the products and opportunities of the future.

Radical thinking and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming and how to respond for success.

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Details
  • ISBN-13: 9781501260049
  • ISBN-10: 1501260049
  • Publisher: Recorded Books on Brilliance Audio
  • Publish Date: July 2015
  • Dimensions: 6.7 x 5.3 x 0.5 inches
  • Shipping Weight: 0.15 pounds


Related Categories

Books > Business & Economics > Decision Making & Problem Solving

 
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