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The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen and Don Leslie


Overview -

Great companies can fail--not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations--"disruptive technologies" that create the products and opportunities of the future.  Read more...


 
Audio MP3 CD - Abridged
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More About The Innovator's Dilemma by Clayton M. Christensen; Don Leslie
 
 
 
Overview

Great companies can fail--not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations--"disruptive technologies" that create the products and opportunities of the future.

Radical thinking...and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming--and how to respond for success.



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Details
  • ISBN-13: 9781501260049
  • ISBN-10: 1501260049
  • Publisher: Recorded Books on Brilliance Audio
  • Publish Date: July 2015
  • Dimensions: 6.7 x 5.3 x 0.5 inches
  • Shipping Weight: 0.15 pounds


Related Categories

Books > Business & Economics > Decision Making & Problem Solving

 
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