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Insanely Simple : The Obsession That Drives Apple's Success
by Ken Segall


Overview - Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as "Think Different" and naming the iMac.  Read more...


 
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More About Insanely Simple by Ken Segall
 
 
 
Overview
Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as "Think Different" and naming the iMac.

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Segall brings Apple's quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors--and individuals who master it can become critical assets to their organizations.


 
Details
  • ISBN-13: 9781591846215
  • ISBN-10: 1591846218
  • Publisher: Portfolio
  • Publish Date: April 2013
  • Page Count: 239
  • Reading Level: Ages 18-UP
  • Dimensions: 8.3 x 5.4 x 0.7 inches
  • Shipping Weight: 0.48 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Industries - Computers & Information Technology
Books > Business & Economics > Corporate & Business History - General

 
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