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Instant : The Story of Polaroid
by Christopher Bonanos


Overview - "Instant photography at the push of a button " During the 1960s and '70s, Polaroid was the coolest technology company on earth. Like Apple, it was an innovation machine that cranked out one must-have product after another. Led by its own visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon.  Read more...

 
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More About Instant by Christopher Bonanos
 
 
 
Overview
"Instant photography at the push of a button " During the 1960s and '70s, Polaroid was the coolest technology company on earth. Like Apple, it was an innovation machine that cranked out one must-have product after another. Led by its own visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. Instant tells the remarkable tale of Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of companies that lose their creative edge.

 
Details
  • ISBN-13: 9781616890858
  • ISBN-10: 1616890851
  • Publisher: Princeton Architectural Press
  • Publish Date: September 2012
  • Page Count: 192
  • Dimensions: 9 x 6.2 x 1 inches
  • Shipping Weight: 1.3 pounds


Related Categories

Books > Photography > History
Books > Business & Economics > Infrastructure

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2012-09-03
  • Reviewer: Staff

Bonanos, a senior editor at New York magazine, offers up a concise and in-depth cultural history of Polaroid and its brilliant and charismatic leader, Edwin Land. Amidst its carefully constructed narrative of Polaroid's rise, demise, and renaissance (Lady Gaga is currently the company's creative director), Bonanos lays out the effect Polaroid has had on the cultural fabric of the United States, from brand identity and advertising copy, to hip hop lyrics and the sexual revolution. The history begins with Polaroid's wartime beginnings in polarizing technology and synthetically produced quinine. Instant photography was something of a side-business to begin with, but it soon took over the company's entire operation. But this is truly Land's story. Long before a turtle-necked Steve Jobs gave highly anticipated keynote speeches to reveal revolutionary new products, Land was penning stylized investor letters and predicting the smart phone. Indeed, these moments of cultural and technological premonition are among the book's most fascinating. Bonanos can be excessively reverential and heavy-handed, but Land and Polaroid's story are remarkable nonetheless. Photos. (Oct.)

 
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