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It's Not What You Sell, It's What You Stand for : Why Every Extraordinary Business Is Driven by Purpose
by Jr. Roy M. Spence and Haley Rushing and Bill Weideman


Overview -

Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.  Read more...


 
Audio Compact Disc - Unabridged
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More About It's Not What You Sell, It's What You Stand for by Jr. Roy M. Spence; Haley Rushing; Bill Weideman
 
 
 
Overview

Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.

Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can t just be words on paper. It has to get under the skin of every member of your organization like Southwest s purpose of democratizing the skies or Wal-Mart s of saving people money so they can live better. If you get it right, your people will feel great about what they re doing, clear about their goals, and excited to get to work every morning.

This audiobook will help you discover your organization s purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:

What do we really stand for?
Do our employees feel like what they do matters?
Would our customers miss us if we ceased to exist?
Do we bring our purpose to life everywhere we can?

Spence s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and with a little luck make history.

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Details
  • ISBN-13: 9781455842711
  • ISBN-10: 1455842710
  • Publisher: Brilliance Corporation
  • Publish Date: October 2011
  • Dimensions: 7 x 5.1 x 1.4 inches
  • Shipping Weight: 0.3 pounds


Related Categories

Books > Business & Economics > Strategic Planning
Books > Business & Economics > Management - General
Books > Business & Economics > Leadership

 
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