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John Deere Snowmobiles : Development, Production, Competition and Evolution, 1971-1983
by Ronald K. Leonard and Richard Teal


Overview - Long respected as a manufacturer of sturdy agricultural machinery, the John Deere Company began in the 1960s to build a line of consumer products in a dedicated factory in Horicon, Wisconsin. Starting with a lawn and garden tractor in 1963, Deere soon entered the fast-growing snowmobile market, introducing two models in 1971.  Read more...

 
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More About John Deere Snowmobiles by Ronald K. Leonard; Richard Teal
 
 
 
Overview
Long respected as a manufacturer of sturdy agricultural machinery, the John Deere Company began in the 1960s to build a line of consumer products in a dedicated factory in Horicon, Wisconsin. Starting with a lawn and garden tractor in 1963, Deere soon entered the fast-growing snowmobile market, introducing two models in 1971. The next 13 years would see a succession of models as Deere vied against tough competitors in a weather-dependent market. This detailed history, written by two key participants in the snowmobile program, describes the development of John Deere snowmobiles from start to finish: the design and engineering decisions that shaped each important model; reception of the snowmobiles by consumers; the factory race teams; the introduction of front-engine and water-cooled models; the process of selecting engines and negotiating with suppliers, including when problems developed; and the snowmobiles' impact on product engineering. The text provides an inside view of Deere's Consumer Products Division at a time of rapid growth, and of the people and processes that made it all happen.

 
Details
  • ISBN-13: 9780786478378
  • ISBN-10: 0786478373
  • Publisher: McFarland & Company
  • Publish Date: January 2014
  • Page Count: 245
  • Dimensions: 9.8 x 6.9 x 0.9 inches
  • Shipping Weight: 1 pounds


Related Categories

Books > Transportation > General
Books > Business & Economics > Infrastructure

 
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