Just Listen : Discover the Secret to Getting Through to Absolutely Anyone
by M.D. Mark Goulston and Keith Ferrazzi


Overview - Foreword by Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back

The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades.
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More About Just Listen by M.D. Mark Goulston; Keith Ferrazzi
 
 
 
Overview
Foreword by Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back

The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades.

Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but powerful techniques readers can use to really get through to people--whether they're coworkers, friends, strangers, or enemies. Just Listen reveals how to:

- Make a powerful and positive first impression

- Listen effectively

- Make even a total stranger--a potential client, perhaps--feel "felt"

- Talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset

- Achieve buy-in, the linchpin of all persuasion, negotiation, sales, and more

Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.


 
Details
  • ISBN-13: 9780814414033
  • ISBN-10: 0814414036
  • Publisher: Amacom
  • Publish Date: September 2009
  • Page Count: 256
  • Reading Level: Ages 18-NA
  • Dimensions: 9 x 6.1 x 1.1 inches
  • Shipping Weight: 1.1 pounds


Related Categories

Books > Business & Economics > Business Communication - General
Books > Business & Economics > Skills
Books > Self-Help > Communication & Social Skills

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page 57.
  • Review Date: 2009-07-27
  • Reviewer: Staff

Goulston (Get Out of Your Own Way at Work) returns with a primer on dealing with hard-to-reach people in virtually every scenario—defiant executives, angry employees, families in turmoil, warring couples—through use of well-honed psychological techniques. Negotiating intractable situations is like driving up a steep hill, he posits, but most of us make the mistake of creating more resistance by shifting up; “downshift, and you get control,” he writes. His “Persuasion Cycle” filters illustrative snippets from counseling sessions during which he digs into an impressive bag of tricks—“Magic Paradox,” “Impossibility Question,” “Empathy Jolt”—techniques “like martial arts moves: potent on their own, but even more powerful when you combine them.” His successful persuasion case studies include negotiating a police standoff and assisting a married couple's conflict resolution. Chapter summaries feature action steps preparing readers to encounter similar scenarios, yielding a guide that is as entertaining as it is useful. (Sept.)

 
BAM Customer Reviews