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The Last Thing You Want Is a Job : Living as Advertised
by Chuck Porter


Overview - Walk Through Town with an Elephant is both a memoir and a guide. After graduating with a BA inJournalism, Chuck Porter started law school at the University of Minnesota butdropped out because he was bored, broke, and cold. He tossed everything he ownedin his Camaro and drove to Miami where he began a 16-year career as a successfulfreelance copywriter...and where he windsurfed at least three afternoons a week.  Read more...

 
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More About The Last Thing You Want Is a Job by Chuck Porter
 
 
 
Overview
Walk Through Town with an Elephant is both a memoir and a guide. After graduating with a BA inJournalism, Chuck Porter started law school at the University of Minnesota butdropped out because he was bored, broke, and cold. He tossed everything he ownedin his Camaro and drove to Miami where he began a 16-year career as a successfulfreelance copywriter...and where he windsurfed at least three afternoons a week. SamCrispin, then-owner of a small advertising agency in Miami, wooed him into takingover and turning the business around; Chuck has led the agency ever since. Startingwith a barely-known 30-person shop in Miami, Chuck has built one of the mostsuccessful, most recognized advertising agencies in the world. The company now hasoffices in Miami, Boulder, Los Angeles, London, and Sweden. It has been named"Agency of the Year" by both Advertising Age and AdWeek magazine more times thanany other agency over the last 15 years, and it has won more Grand Prix awards atCannes than any other agency in the world. For the past 25 years, Chuck has usedhis special brand of creative, headline-grabbing chutzpah to create award-winningcampaigns for brands like Burger King, Volkswagen, Coca Cola, Best Buy, IKEA, andDomino's.
In Walk Through Town Chuck Porter shares his compelling experiences torecount the lessons he's learned about advertising, business, leadership, and life. Anexpert storyteller, Porter's book flows naturally between hilarious personal andprofessional anecdotes to guide the reader on a journey through his wisdom. Ratherthan take a standard text-heavy form, this book is filled with images, illustrations, andvisual information. And each impactful sentence is crafted like one of his famousadvertising slogans. The first section, "Making Great Creative Work," tackles bothcurrent and chronic issues facing people working in creative industries, or companiestrying to be more creative. The chapters on "Going Viral" and "Using Data andAnalytics" are especially salient for all types of businesses navigating the crowdeddigital landscape, while the first chapter, "Strategy," gives readers an exclusiveinside-look at Crispin Porter + Bogusky's competitive advantages those nuggets ofwisdom that have made Porter's firm so successful. The second section, "Making aGreat Creative Company," offers tactical advice and inspiration for all current andaspiring entrepreneurs. Porter employs stories of his personal and professionalfailures and successes to offer a heartfelt, informative guide to being the boss."

 
Details
  • ISBN-13: 9781576877234
  • ISBN-10: 157687723X
  • Publisher: powerHouse Books
  • Publish Date: October 2017
  • Page Count: 224


Related Categories

Books > Biography & Autobiography > Business
Books > Business & Economics > Advertising & Promotion

 
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