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Lead with a Story : A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
by Paul Smith


Overview - Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques.  Read more...

 
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More About Lead with a Story by Paul Smith
 
 
 
Overview
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.

The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

- Define culture and values

- Engender creativity and innovation

- Foster collaboration and build relationships

- Provide coaching and feedback

- Lead change

- And more

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.


 
Details
  • ISBN-13: 9780814420300
  • ISBN-10: 0814420303
  • Publisher: AMACOM/American Management Association
  • Publish Date: August 2012
  • Page Count: 280
  • Reading Level: Ages 18-NA


Related Categories

Books > Business & Economics > Business Communication - General
Books > Business & Economics > Management - General
Books > Business & Economics > Leadership

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2012-05-14
  • Reviewer: Staff

Smith, director of Consumer & Communications Research at Proctor & Gamble, offers a comprehensive collection of business lessons on the popular concept of storytelling in the workplace. Unfortunately, while this work is timely and filled with numerous entertaining “ready to tell” stories, it misses the mark by attempting to tackle too much under one cover. Smith has interviewed more than 75 individuals, addresses 21 leadership challenges (with multiple stories to help tackle each challenge), intersperses “how-to” chapters within sections arranged around leadership themes, reviews some structural frameworks, and includes summaries and exercises at the end of each chapter. The result is a dizzying and disjointed amount of information for the reader to absorb. Taken individually, the stories are useful and have impact, such as when GE’s Jack Welch gives his leaders a “reality check” or Morgan Stanley’s John Mack makes a point about time and money when scolding a trader for keeping a delivery boy waiting, but as a whole, the book is overly ambitious. Additionally, the disproportionate number of examples from P&G make the book feel like a prolonged homage to the company. Though the book will be valuable when taken in small chunks, by failing to keep it simple, Smith has violated one of the basic rules of storytelling. Agent: The Rudy Agency. (Aug.)

 
BAM Customer Reviews