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The Leader's Guide to Storytelling : Mastering the Art and Discipline of Business Narrative
by Stephen Denning


Overview - How leaders can use the right story at the right time to inspirechange and action

This revised and updated edition of the best-selling book ALeader's Guide to Storytelling shows how storytelling is one ofthe few ways to handle the most important and difficult challengesof leadership: sparking action, getting people to work together, and leading people into the future.  Read more...


 
Hardcover - Revised Ed.
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More About The Leader's Guide to Storytelling by Stephen Denning
 
 
 
Overview
How leaders can use the right story at the right time to inspirechange and action

This revised and updated edition of the best-selling book ALeader's Guide to Storytelling shows how storytelling is one ofthe few ways to handle the most important and difficult challengesof leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrativeexamples and filled with how-to techniques, this book clearlyexplains how you can learn to tell the right story at theright time.

  • Stephen Denning has won awards from Financial Times, TheInnovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successfulleaders use stories to get their ideas across and spark enduringenthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power ofthe business narrative.

 
Details
  • ISBN-13: 9780470548677
  • ISBN-10: 0470548673
  • Publisher: Jossey-Bass
  • Publish Date: March 2011
  • Page Count: 368
  • Dimensions: 9.27 x 6.35 x 1.22 inches
  • Shipping Weight: 1.24 pounds

Series: Jossey-Bass US Non-Franchise Leadership #171

Related Categories

Books > Business & Economics > Leadership

 
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