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Leading Digital : Turning Technology Into Business Transformation
by George Westerman and Didier Bonnet and Andrew McAfee


Overview - Become a Digital Master--No Matter What Business You're In

If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry.  Read more...


 
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More About Leading Digital by George Westerman; Didier Bonnet; Andrew McAfee
 
 
 
Overview
Become a Digital Master--No Matter What Business You're In

If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn:

- How to engage better with your customers
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow.

Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

 
Details
  • ISBN-13: 9781625272478
  • ISBN-10: 1625272472
  • Publisher: Harvard Business School Press
  • Publish Date: October 2014
  • Page Count: 256
  • Dimensions: 9.3 x 6.4 x 1.1 inches
  • Shipping Weight: 1.15 pounds


Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Strategic Planning
Books > Business & Economics > Information Management

 
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