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Lean Customer Development : Building Products Your Customers Will Buy
by Cindy Alvarez


Overview -

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants.  Read more...


 
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More About Lean Customer Development by Cindy Alvarez
 
 
 
Overview

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha " moments that inspire truly great products.

  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer's behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products

 
Details
  • ISBN-13: 9781449356354
  • ISBN-10: 1449356354
  • Publisher: Oreilly & Associates Inc
  • Publish Date: June 2014
  • Page Count: 218
  • Dimensions: 1 x 6.25 x 9.25 inches
  • Shipping Weight: 1.05 pounds


Related Categories

Books > Business & Economics > Entrepreneurship
Books > Business & Economics > Customer Service
Books > Business & Economics > Development - Business Development

 
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