Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many, that spark of creativity becomes lost over time. Usher empowers readers to achieve more ah ha moments through two cornerstone principles of creativity: freedom and structure. Using photographs, artwork and illustrations, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes action pages to help readers start cultivating the habit of documenting their ideas for future execution.
A mix of personal anecdotes, and professional examples from the worlds of industry, technology, science, music, and art, this is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in an accessible and productive way."
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2015-04-20
- Reviewer: Staff
Usher's debut is a guidebook to help readers awaken their own creativity. Best known for his career as rock musician, Usher also runs a company called CloudID Creativity Labs, which has furthered his knowledge of the creative process in a multi-disciplinary way. He strongly believes that creativity is a crucial part of our modern world, shaping many things beyond what is typically considered artistic endeavours. With a conversational style, he aims to help readers overcome self-doubt, connect with their own innate abilities and passions, and then put their ideas into motion. Each chapter outlines a creativity-related concept, often something gleaned from other artists, authors, and innovators. The reader is encouraged to follow through with a corresponding action item to break out of old habits and patterns and discover fresh ways of thinking and doing. The design invites marginalia, and Usher asks readers to draw, dream, and explore as they read. The entire book is also visually stunning, with beautifully chosen photos, typography, and graphics throughout. Combining hard data and personal experience, Usher offers inspiration and a clear map to creativity. (May)