Holiday Savings at BAM!
 
(0)
 
Location Based Marketing For Dummies
by Aaron Strout and Mike Schneider and B. J. Emerson

Overview -

Learn to create a two-way dialog with customers with location-based services and smartphones

Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix.  Read more...


 
eBook

Retail Price: $16.99
$13.99

(Save 18%)

Download

Language: English

This item is only available to U.S. and Canada billing addresses.

 
 
Paperback
  • Retail Price: $24.99
  • $16.43

Add to Cart + Add to Wishlist

In Stock.

FREE Shipping for Club Members
Not a member? Join Today!

 
 
 
 

More About Location Based Marketing For Dummies by Aaron Strout; Mike Schneider; B. J. Emerson
 
 
 
Overview

Learn to create a two-way dialog with customers with location-based services and smartphones

Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.

Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.

No matter your location, location-based services can benefit your business and this For Dummies book shows you how!


This item is Non-Returnable.

 
Details
  • ISBN: 9781118132050
  • Publisher: Wiley
  • Imprint: For Dummies
  • Date: Aug 2011
 
Customer Reviews

DISCUSSION