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The Long Tail : Why the Future of Business Is Selling Less of More
by Chris Anderson

Overview - The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.  Read more...

 
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More About The Long Tail by Chris Anderson
 
 
 
Overview
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

 
Details
  • ISBN-13: 9781401309664
  • ISBN-10: 1401309666
  • Publisher: Hyperion Books
  • Publish Date: July 2008
  • Page Count: 267
  • Reading Level: Ages 18-UP


Related Categories

Books > Business & Economics > Economic Conditions
Books > Business & Economics > Consumer Behavior - General

 
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