Coupon
The Lords of Strategy : The Secret Intellectual History of the New Corporate World
by III Walter Kiechel


Overview - Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers.
  Read more...

 
Hardcover
  • $35.00
  • 20% off for Members: Get the Club Price
    $ 28.00

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 19 copies from $14.49
 
 
 
 

More About The Lords of Strategy by III Walter Kiechel
 
 
 
Overview
Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.
But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:
Bruce Henderson, founder of Boston Consulting Group
Bill Bain, creator of Bain & Company
Fred Gluck, longtime Managing Director of McKinsey & Company
Michael Porter, Harvard Business School professor
Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

 
Details
  • ISBN-13: 9781591397823
  • ISBN-10: 1591397820
  • Publisher: Harvard Business School Press
  • Publish Date: March 2010
  • Page Count: 347
  • Dimensions: 9.4 x 6.3 x 1.2 inches
  • Shipping Weight: 1.35 pounds


Related Categories

Books > Business & Economics > Strategic Planning

 
BAM Customer Reviews