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Luxury Fashion Branding : Trends, Tactics, Techniques
by Uche Okonkwo


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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.  Read more...


 
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Language: English

 
 
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More About Luxury Fashion Branding by Uche Okonkwo
 
 
 
Overview

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.


This item is Non-Returnable.

 
Details
  • ISBN: 9780230590885
  • Publisher: Palgrave Macmillan
  • Date: Aug 2008
 
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