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Mad Genius : A Manifesto for Entrepreneurs
by Randy Gage


Overview -

Create your next breakthrough
Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.
Every industry has its sacred cows and accepted practices.  Read more...


 
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More About Mad Genius by Randy Gage
 
 
 
Overview

Create your next breakthrough
Mad Geniusis a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.
Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were.
There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance.
Mad Geniusis a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them.
Get ready to think different.

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Details
  • ISBN-13: 9780399175565
  • ISBN-10: 0399175563
  • Publisher: Tarcherperigee
  • Publish Date: January 2016
  • Page Count: 240
  • Dimensions: 8.8 x 5.7 x 0.9 inches
  • Shipping Weight: 0.8 pounds


Related Categories

Books > Self-Help > Personal Growth - Success
Books > Business & Economics > Entrepreneurship
Books > Business & Economics > Motivational

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2015-10-05
  • Reviewer: Staff

Gage (Risky Is the New Safe), an entrepreneur and angel investor, shows how to break free from groupthink and generate big new ideas in this quirky, big-picture business manual. Mad genius, he states, is the sum of conventional, logical, and yet creative thinking centered not on the product or service in question but on the benefits it brings to consumers. Gages manifesto celebrates the value of ideas that disrupt, innovate, and even annoy, and looks at where these ideas come from. He also explores the relevance of memes, social media marketing, and the virtual world to businesspeople. The book focuses on unleashing and nurturing mad genius while battling the traps of habitual thinking and intellectual laziness. Gages approach involves doing work thats personally meaningful to those doing it, learning to live in the solution instead of the problem, adopting a future-centered mind-set, and practicing whole-brain synchronicity for improved clarity, creativity, and learning ability. Above all, he advises being curious, questioning everything, and making sure to base beliefs on trustworthy premises. Eclectic and irreverent but inherently wise, Gages ideas will leave readers eager to break free of the herd in the pursuit of success. (Jan.)

 
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