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Making Them Believe : How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions
by Dan S. Kennedy and Chip Kessler


Overview -

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives.  Read more...


 
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More About Making Them Believe by Dan S. Kennedy; Chip Kessler
 
 
 
Overview

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business IF YOU'D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you
IN THIS BOOK---DISCOVER...
* Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question
* Two kinds of CLARITY essential for marketing success---missing from most businesses
* THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition
* The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to
* A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made
* The Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection
* The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you
INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising.
PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy's), and Avatar.

 
Details
  • ISBN-13: 9780982379387
  • ISBN-10: 0982379382
  • Publisher: Glazer Kennedy Publishing
  • Publish Date: April 2010
  • Page Count: 304
  • Dimensions: 9.28 x 4.46 x 0.77 inches
  • Shipping Weight: 0.86 pounds


Related Categories

Books > Business & Economics > Sales & Selling - General
Books > Business & Economics > Business Communication - General

 
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