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Managing the New Customer Relationship : Strategies to Engage the Social Customer and Build Lasting Value
by Ian Gordon


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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

“Gordon delivers an impressive synthesis of the newestmethods for engaging customers in relationships that last. Noorganization today can succeed without the mastery of customerrelationship management strategy fundamentals.  Read more...


 
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Language: English

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More About Managing the New Customer Relationship by Ian Gordon
 
 
 
Overview

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

“Gordon delivers an impressive synthesis of the newestmethods for engaging customers in relationships that last. Noorganization today can succeed without the mastery of customerrelationship management strategy fundamentals. But to win in thedecades ahead, you must also understand and capitalize on therapidly evolving social computing, mobility and customer analyticstechnologies described in this book. Checklists, self-assessmentsand graphical frameworks deliver pragmatic value for the practicingmanager.”

— William Band, Vice-President, Principal Analyst,Forrester Research Inc., Cambridge, MA



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Details
  • ISBN: 9781118255858
  • Publisher: Wiley
  • Date: Mar 2013
 
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