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Marketing : A Critical Introduction
by Chris Hackley


Overview - This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses.  Read more...

 
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More About Marketing by Chris Hackley
 
 
 
Overview
This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781412911498
  • ISBN-10: 1412911494
  • Publisher: Sage Publications Ltd
  • Publish Date: April 2009
  • Page Count: 186
  • Dimensions: 9.4 x 6.6 x 0.6 inches
  • Shipping Weight: 0.75 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
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