Coupon
Marketing : A Critical Introduction
by Chris Hackley


Overview - This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses.  Read more...

 
Paperback
  • $55.00

Add to Cart + Add to Wishlist

In Stock.

This item is Non-Returnable.
Free Shipping is not available for this item.
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 16 copies from $4.91
 
 
 

More About Marketing by Chris Hackley
 
 
 
Overview
This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781412911498
  • ISBN-10: 1412911494
  • Publisher: Sage Publications (CA)
  • Publish Date: April 2009
  • Page Count: 186


Related Categories

Books > Business & Economics > Marketing - General

 
BAM Customer Reviews