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Marketing Demystified : A Self-Teaching Guide
by Donna Anselmo


Overview - The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more.  Read more...

 
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More About Marketing Demystified by Donna Anselmo
 
 
 
Overview
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

  • Marketing's four Ps . . . plus three--planning, positioning, and people
  • Tactics for organizing a research-driven campaign
  • Strategies for leading a marketing team
  • Techniques for branding from the inside out
  • Case studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

 
Details
  • ISBN-13: 9780071713917
  • ISBN-10: 0071713913
  • Publisher: McGraw-Hill
  • Publish Date: August 2010
  • Page Count: 379
  • Dimensions: 9.26 x 7.4 x 0.98 inches
  • Shipping Weight: 1.48 pounds

Series: Demystified

Related Categories

Books > Business & Economics > Marketing - Direct
Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > E-Commerce - Internet Marketing

 
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