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Marketing Fashion
by Harriet Posner


Overview - Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.  Read more...

 
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More About Marketing Fashion by Harriet Posner
 
 
 
Overview
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.

 
Details
  • ISBN-13: 9781856697231
  • ISBN-10: 1856697231
  • Publisher: Laurence King Pub
  • Publish Date: May 2011
  • Page Count: 224
  • Dimensions: 0.75 x 8 x 10 inches
  • Shipping Weight: 2 pounds


Related Categories

Books > Business & Economics > Industries - Fashion & Textile Industry
Books > Business & Economics > Marketing - General

 
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