Coupon
Marketing 4.0 : Moving from Traditional to Digital
by Philip Kotler and Hermawan Kartajaya and Iwan Setiawan


Overview - Marketing has changed forever--this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.  Read more...


 
Hardcover
  • $25.00
  • 20% off for Members: Get the Club Price
    $ 20.00

Add to Cart + Add to Wishlist

In Stock. Place Order by Noon EST December 18th and Choose Free/Standard Shipping for Christmas Delivery.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 21 copies from $14.90
 
eBook
Retail Price: $16.99
$14.35

Add to Cart + Add to Wishlist

Download

This item is available only to U.S. and Canada billing addresses.
 
 
 

More About Marketing 4.0 by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan
 
 
 
Overview
Marketing has changed forever--this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

  • Discover the new rules of marketing
  • Stand out and create WOW moments
  • Build a loyal and vocal customer base
  • Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

 
Details
  • ISBN-13: 9781119341208
  • ISBN-10: 1119341205
  • Publisher: Wiley
  • Publish Date: December 2016
  • Page Count: 208
  • Dimensions: 9.1 x 6.2 x 0.7 inches
  • Shipping Weight: 0.8 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
BAM Customer Reviews