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Marketing Warfare
by Al Ries and Jack Trout


Overview - More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".  Read more...

 
Paperback - Revised Ed.
  • $18.00

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More About Marketing Warfare by Al Ries; Jack Trout
 
 
 
Overview
More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".

 
Details
  • ISBN-13: 9780070527263
  • ISBN-10: 0070527261
  • Publisher: McGraw-Hill Education
  • Publish Date: November 1997
  • Page Count: 224
  • Dimensions: 8.1 x 5.5 x 0.68 inches
  • Shipping Weight: 0.6 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Advertising & Promotion

 
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