Coupon
Marketing Warfare
by Al Ries and Jack Trout


Overview -

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout.  Read more...


 
Hardcover - Anniv. Ed.
  • $24.95
  • 20% off for Members: Get the Club Price
    $ 19.96

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 29 copies from $2.99
 
 
 

More About Marketing Warfare by Al Ries; Jack Trout
 
 
 
Overview

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.


 
Details
  • ISBN-13: 9780071460828
  • ISBN-10: 0071460829
  • Publisher: McGraw-Hill Companies
  • Publish Date: October 2005
  • Page Count: 216
  • Dimensions: 8.1 x 7.6 x 1 inches
  • Shipping Weight: 1.15 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
BAM Customer Reviews