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Marketing for Dummies® : 2nd Edition
by Alexander Hiam and Brett Barry

Overview -

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.  Read more...



 

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More About Marketing for Dummies® by Alexander Hiam; Brett Barry
 
 
 
Overview

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.

Discover how to:

Prepare hard-hitting campaigns

Plan and stick to your budget

Use research effectively

Increase consumer awareness

Satisfy your clients' needs

Boost your sales


 
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  • Publisher: HarperCollins
 
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