Coupon
Marketing 2016
by William M. Pride and O. C. Ferrell


Overview - Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment.  Read more...

 
Paperback
  • $244.95
Sorry: This item is not currently available.

Free Shipping is not available for this item.
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 34 copies from $64.00
 
 
 

More About Marketing 2016 by William M. Pride; O. C. Ferrell
 
 
 
Overview
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

 
Details
  • ISBN-13: 9781285858340
  • ISBN-10: 1285858344
  • Publisher: South-Western Pub
  • Publish Date: January 2015
  • Page Count: 687
  • Dimensions: 1 x 10 x 12 inches
  • Shipping Weight: 3.05 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
BAM Customer Reviews