Coupon
McDonald's : Behind the Arches
by John F. Love


Overview - McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.  Read more...

 
Paperback - Revised Ed.
  • $20.00

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 50 copies from $4.65
 
 
 

More About McDonald's by John F. Love
 
 
 
Overview
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

 
Details
  • ISBN-13: 9780553347593
  • ISBN-10: 0553347594
  • Publisher: Bantam
  • Publish Date: August 1995
  • Page Count: 496
  • Dimensions: 9.02 x 6.06 x 1.08 inches
  • Shipping Weight: 1.13 pounds


Related Categories

Books > Business & Economics > Corporate & Business History - General

 
BAM Customer Reviews