John Joseph wants men to know, in no uncertain terms, that they don t need to eat steak, burgers, wings, ribs, or any other animal product, for that matter, to be strong in fact, he would argue, eating animals is for the weak. Because when your protein sources come from animals, you re missing out on all of the nutritional benefits of a plant-based diet a diet that can make you more fit, more sexy, and more manly.Read more...
John Joseph wants men to know, in no uncertain terms, that they don t need to eat steak, burgers, wings, ribs, or any other animal product, for that matter, to be strong in fact, he would argue, eating animals is for the weak. Because when your protein sources come from animals, you re missing out on all of the nutritional benefits of a plant-based diet a diet that can make you more fit, more sexy, and more manly.
InMeat is for Pussies, Joseph presents a throw-down of information, offering both personal and scientific evidence that a plant-based diet offers the best path to athleticism, endurance, strength, and overall health. In addition to handily dispelling the myths surrounding meat, Joseph offers workout advice, a meal plan, and recipes that make going plant-based easy. Flavor and vitamin-packed options like the Working Man Stew and Veggie Chili with Cornbread will keep men s (and women s) bodies healthy and energized, while workouts that emphasize cardio and strength training build endurance and stamina and prove that you don t need meat to build muscle.
Joseph also offers living proof that living a plant-based lifestyle is badass, from super-athlete Brendan Brazier to MMA champion Jake Shields to Joseph himself, who is an Ironman Triathlete and still rocking out (at the age of fifty-two) on world tours as the frontman for his legendary band the Cro-Mags. Joseph s passion for educating the world about the benefits of a plant-based diet comes through on each page, in a voice and a vocabulary that is uniquely his own. At the end of the day, he wants readers to live a long, healthy, happy life . . . and he won t take no for an answer."
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2014-05-19
- Reviewer: Staff
“Who propagated this bullshit that meat makes you macho?” Joseph (The Evolution of a Cro-Magnon) asks in the introduction to his chest-beating, profanity-laced argument for a vegan diet. Frontman for the punk band the Cro-Mags and a veteran Ironman competitor, Joseph walks the walk and offers a sustained argument, citing multiple studies to back up his claims. Readers may recognize familiar villains such as Monsanto, genetically modified foods, and fad diets like the Zone (“these douchebags need to stop shitting on complex carbs”) and Nutrisystem, as well as pesticides, hormones, and their alleged connection to obesity and a litany of illnesses. Ironically, Joseph saves his most scathing attack for the book’s appendix, where he takes on the commercial meat and fish industries. He makes a sensible case for a plant- and fruit-based approach to dieting (a word he abhors) coupled with a solid exercise regimen (also included). His chapter of recipes will help devotees on their vegan journey. However, his admonishments that “meat and processed foods will turn you into a feeble pussy” quickly begin to grate and detract from his argument. 8 pages of b&w photos. Agent: Daniel Kirschen, ICM. (July)