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Media Management in the Age of Giants : Business Dynamics of Journalism, Second Edition
by Dennis F. Herrick


Overview -

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events.  Read more...


 
Paperback - Revised Ed.
  • $49.95

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More About Media Management in the Age of Giants by Dennis F. Herrick
 
 
 
Overview

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

 
Details
  • ISBN-13: 9780826351630
  • ISBN-10: 0826351638
  • Publisher: University of New Mexico Press
  • Publish Date: August 2012
  • Page Count: 416
  • Dimensions: 8.9 x 5.9 x 1.1 inches
  • Shipping Weight: 1.35 pounds


Related Categories

Books > Language Arts & Disciplines > Journalism

 
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