Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's -- the company that revolutionized the hair care industry.Read more...
Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's -- the company that revolutionized the hair care industry.
When Miko and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being "do it yourself" women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie's, Miko reveals how she and Titi applied those lessons to create a successful business from scratch.
A family memoir with a wealth of practical business advice and handy hair tips, told in Miko's funny and relatable voice, Miss Jessie's is her remarkable story -- from her childhood learning independence as a latchkey kid in Jamaica, Queens, to building a highly regarded company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. She speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self-esteem of natural and curly haired women.
Charming and enlightening, chock full of entertaining stories and invaluable instruction that can be applied to any business, and illustrated with 16 pages of photos, Miss Jessie's confirms that with effort the American Dream is possible.
- ISBN-13: 9780062329189
- ISBN-10: 0062329189
- Publisher: Amistad Press
- Publish Date: April 2015
- Page Count: 320
- Dimensions: 8.5 x 5.8 x 1.1 inches
- Shipping Weight: 1 pounds
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2015-02-09
- Reviewer: Staff
This cheerful, encouraging entrepreneurial account from Miss Jessie’s co-creator Branch details the creation and growth of the natural hair-care business, sprinkled with inspirational nuggets for would-be entrepreneurs. Raised by a Japanese mother, an African-American father, and a “Southern-belle grandmother,” Branch and her sister Titi (who died in 2014 at age 45) grew up without much money, but were determined to create an independent, successful life for themselves. She goes on to tell the story of their childhood and of her time in hair school in the early 1990s. With the natural-hair movement just beginning, Branch saw an open space in the market. She and her sister started in a single room in a brownstone and worked their way up to launching their famous line of Miss Jessie’s hair-care products, named for their beloved grandmother. Interspersed throughout are life and business lessons, which are generally inspirational rather than prescriptive: “You don’t need money to transform an industry. You don’t even need privileges or contacts.” Branch’s peppy tone and passion for her topic make this an energetic and positive read, and by the time the sisters ace their historic meeting with Target, securing nationwide distribution and the future of their business, readers will cheer right along with them. Agent: Carol Mann, Carol Mann Agency. (Apr.)