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Moderating Focus Groups : A Practical Guide for Group Facilitation
by Thomas L. Greenbaum


Overview -

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.  Read more...


 
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More About Moderating Focus Groups by Thomas L. Greenbaum
 
 
 
Overview

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

 
Details
  • ISBN-13: 9780761920441
  • ISBN-10: 0761920447
  • Publisher: Sage Publications, Inc
  • Publish Date: November 1999
  • Page Count: 264
  • Dimensions: 9.76 x 5.44 x 0.54 inches
  • Shipping Weight: 0.78 pounds


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