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Money, Taste, and Wine : It's Complicated!
by Mike Veseth


Overview - "It's complicated " That's a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience.  Read more...

 
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More About Money, Taste, and Wine by Mike Veseth
 
 
 
Overview
"It's complicated " That's a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels back the layers of the money-taste-wine story, he discovers the wine buyer's biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines and Treasure Island wines, and toasts anything but Champagne. He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine's identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine--or complicated relationships.

 
Details
  • ISBN-13: 9781442234635
  • ISBN-10: 1442234636
  • Publisher: Rowman & Littlefield Publishers
  • Publish Date: August 2015
  • Page Count: 208
  • Dimensions: 9.2 x 6.2 x 0.9 inches
  • Shipping Weight: 0.9 pounds


Related Categories

Books > Cooking > Beverages - Alcoholic- General
Books > Business & Economics > Industries - Agribusiness
Books > Business & Economics > Industries - Food Industry

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2015-09-28
  • Reviewer: Staff

There's nothing complicated about wine guru Veseth's overly simplistic and dull book. His goal is to counter the idea that higher-priced wine is of better quality and flavor. He offers advice about finding the wine that tastes best to you at the right price, while at the same time offering instruction in the many facets of the wine industry and its hidden secrets. After setting up the "trilemma"his word for this less than complicated issueof money, taste, and wine, Veseth makes a suggestion that anyone who buys wine or beer or whiskey already practices: to know one's own tastes, which will make it easier to select a satisfactory wine in a given price range. Veseth does helpfully sort out the varieties of wines and their packaging, debunking the myth that boxed wines are inherently less worth drinking than more expensively priced bottled wines. But the simplicity of the lesson undermines the need for a guide such as this. (Aug.)

 
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